After years of working round the edges, and trying to seek out ways to form a much bigger read eCommerce, the COVID-19 pandemic has finally given Facebook the push is must take subsequent major step.
Today, Facebook has launched 'Shops' on both Facebook and Instagram.
As explained by Facebook:
"Facebook Shops make it easy for businesses to line up one online store for patrons to access on both Facebook and Instagram. Creating a Facebook Shop is free and straightforward . Businesses can choose the products they need to feature from their catalog then customize the design and feel of their shop with a canopy image and accent colors that showcase their brand. this suggests any seller, regardless of their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them."
Facebook Shops
The process works like this:
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Soon, Facebook will provide eligible businesses with a link to a replacement 'Shop Builder' platform, an extension of your existing Facebook Page tools. From the Shop Builder, businesses are going to be ready to upload their product listings one-by-one, or hook up with their existing eCommerce provider so as to stream through their current catalog - Facebook's working with Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to facilitate this process.
Here's an example of what the Shop Builder currently looks like:
Facebook Shop
Facebook's main aim are going to be to form this process as simple as possible, so as maximize business take-up of the Shops option. From one platform, brands are going to be ready to build their Shops, on both Facebook and Instagram - but it won't be available to everybody immediately .
As per Facebook:
"Starting today, we'll begin a phased roll out of outlets to all or any businesses globally on Facebook and Instagram Shopping. we'll start with eligible businesses who use Instagram Profile Shops and can expand access over subsequent few months. Eligible businesses will receive an email when their shop is prepared to start out customizing."
There's no definitive word on when each region and/or business are going to be ready to access Shops, but as noted, Facebook will let Page managers know, over time, because it brings more on-board.
And that's the sole the beginning of it.
In order to best facilitate the new on-platform shopping experience, Facebook also will make it easy for patrons to message businesses from their shop listings, via WhatsApp, Messenger or Instagram Direct. And within the future, customers also will be ready to view a business’ shop, and make purchases from within a messenger stream.
Facebook Shops
Facebook's been exploring more ways to facilitate eCommerce via message in India, which it's now also looking to expand upon, and therefore the connection between the new Shops process and messaging will make it easier for more businesses to take-up this feature , and connect with more potential shoppers across its various apps.
In addition to the present , Facebook's also adding new video connection tools to further facilitate eCommerce activity:
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